The Bachelor of Technology in Marketing Techniques (BUT CT) is a three-year technological program that combines theoretical knowledge and professional skills through a truly professional university program. The program focuses on understanding increasingly complex markets and constantly evolving marketing techniques.
The BUT TC (Bachelor of Technology in Marketing Techniques) is a three-year degree (180 ECTS equivalent) combining academic training and professional development. It is organized over six semesters (three years), including lectures, tutorials, practical work, supervised projects, and an internship (22–26 weeks of the program). Work-study programs are available from the first year of the BUT.
Paths from the second year (initial training and work-study programs):
- Digital Marketing, e-business, and Entrepreneurship (MDEE)
- International Business: Purchasing and Sales (BI)
- Marketing and Point-of-Sale Management (MMPV)
- Business Development and Customer Relationship Management (BDMRC)
- Brand Strategy and Events (SME)
Information
Skills
International business: procurement and sales. * evaluate the international environment and select the most suitable markets for internationalisation * buy and negotiate with a view to internationalising your company * adapt your offer to foreign markets
Objectives
Students in the B.U.T. in Marketing Techniques acquire several skills related to professional practices in commercial and marketing, such as developing digital commercial projects, assessing the international environment and selecting markets, purchasing and negotiation, managing a sales team in a sales space, developing commercial activity and long-term relationships, strategic brand management, developing an entrepreneurial spirit, expressing themselves in foreign languages, and building a Personal Professional Project (PPP).
Students in the B.U.T. TC iacquire several skills related to professional practices in commercial and marketing, such as developing digital commercial projects, assessing the international environment and selecting markets, purchasing and negotiation, managing a sales team in a sales space, developing commercial activity and long-term relationships, strategic brand management, developing an entrepreneurial spirit, expressing themselves in foreign languages, and building a Personal Professional Project (PPP).
Career Opportunities
Career prospects
Adjoints aux managers, directeurs ou responsables marketing, communication ou stratégie commerciale
Chef de projet
Assistant export
Chargé de clientèle
Community manager
Commercial
Responsable de magasin
Assistant marketing
Assistant chef de produit
Assistant chef de publicité
Fees and scholarships
The amounts may vary depending on the programme and your personal circumstances.
Capacity
Available Places
Target Audience and Entry Requirements
The specialties of the general baccalaureate most closely aligned with the University technology degree in Marketing Techniques are: History, Geography, Geopolitics and Political Sciences; Economic and Social Sciences; Mathematics; Foreign Literatures and Cultures; Digital and Computer Sciences, but any combination of specialties will be considered. Similarly, among the technological baccalaureate series, STMG and, to a lesser extent, STI2D are the most suitable for success in the University technology degree in Marketing Techniques. As regards previous undergraduates, the general and technological baccalaureate series (STMG) are best suited to the University technology degree in Marketing Techniques. Holders of an equivalent qualification or a university entrance qualification (DAEU) are also eligible.
| Subjects | ECTS | Semester | Lecture | directed study | practical class | Lecture/directed study | Lecture/practical class | directed study/practical class | distance-learning course | Project | Supervised studies |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE3.1 - Marketing : Construire les actions marketing | 7 | Semestre 1 | 19 | 81 | 15 | ||||||
| UE4.1 - Marketing : Conduire les actions marketing | 6 | Semestre 2 | 2.5 | 26.5 | 13 | ||||||
| Subjects | ECTS | Semester | Lecture | directed study | practical class | Lecture/directed study | Lecture/practical class | directed study/practical class | distance-learning course | Project | Supervised studies |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE3.2 - Vente : Vendre une offre commerciale | 7 | Semestre 1 | 6 | 45.5 | 25 | ||||||
| UE4.2 - Vente : Vendre une offre commerciale | 6 | Semestre 2 | 2 | 9.5 | 25 | ||||||
| Subjects | ECTS | Semester | Lecture | directed study | practical class | Lecture/directed study | Lecture/practical class | directed study/practical class | distance-learning course | Project | Supervised studies |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE3.3 - Communication commerciale : Communiquer l'offre commerciale | 8 | Semestre 1 | 13 | 45 | 20 | ||||||
| UE4.3 - Communication commerciale : Communiquer l'offre commerciale | 6 | Semestre 2 | 2 | 12 | 22.5 | ||||||
| Subjects | ECTS | Semester | Lecture | directed study | practical class | Lecture/directed study | Lecture/practical class | directed study/practical class | distance-learning course | Project | Supervised studies |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE3.4 - Stratégie à l'international : Formuler une stratégie de commerce à l'international | 4 | Semestre 1 | 2 | 29.5 | 8 | ||||||
| UE4.4 - Stratégie à l'international : Formuler une stratégie de commerce à l'international | 6 | Semestre 2 | 0.5 | 38 | 17.5 | ||||||
| Subjects | ECTS | Semester | Lecture | directed study | practical class | Lecture/directed study | Lecture/practical class | directed study/practical class | distance-learning course | Project | Supervised studies |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE3.5 - Opérations à l'international : Piloter les opérations à l'international | 4 | Semestre 1 | 2 | 29.5 | 7.5 | ||||||
| UE4.5 - Opérations à l'international : Piloter les opérations à l'international | 6 | Semestre 2 | 0.5 | 22 | 18.5 | ||||||